(translation)Intercultural communication

In essence,globalization is about integration at an integration level. In many cases, this integration is economic and is driven by business practices and trade agreements. In other cases, it is ideological, occurring as different ideas and perspectives move back and forth across nations and regions. In every instance, however, globalization involves one central factor — communication. Effective communication provides individuals with the information they need to participate in today’s global society as consumers, workers, and citizens. It is only through the effective sharing of information on a global level that everything from policies on international trade to the diffusion of MP3 files can take on a truly international nature.

Within this communication framework, the concept of access is central. That is, only people with access to essential information can participate effectively in today’s global marketplace for goods, services and ideas. Access, in turn, is often dependent on media or on the technologies used to present and exchange ideas. In the case of globalization, the media requisite for access are usually electronic or online in nature. What makes such media critical is the speed and directness with which they allow individuals to locate and exchange information on a global scale. Email9 for example, allows a person in Boston to exchange information with someone in Beijing almost as quickly and directly as that person could convey the same information to a neighbor across the street.



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