(translation)Intercultural communication

In essence,globalization is about integration at an integration level. In many cases, this integration is economic and is driven by business practices and trade agreements. In other cases, it is ideological, occurring as different ideas and perspectives move back and forth across nations and regions. In every instance, however, globalization involves one central factor — communication. Effective communication provides individuals with the information they need to participate in today’s global society as consumers, workers, and citizens. It is only through the effective sharing of information on a global level that everything from policies on international trade to the diffusion of MP3 files can take on a truly international nature.

Within this communication framework, the concept of access is central. That is, only people with access to essential information can participate effectively in today’s global marketplace for goods, services and ideas. Access, in turn, is often dependent on media or on the technologies used to present and exchange ideas. In the case of globalization, the media requisite for access are usually electronic or online in nature. What makes such media critical is the speed and directness with which they allow individuals to locate and exchange information on a global scale. Email9 for example, allows a person in Boston to exchange information with someone in Beijing almost as quickly and directly as that person could convey the same information to a neighbor across the street.

全球化本质上是国际层面上的融合。很多情况下,全球化是经济的融合,由商业活动和贸易协定所推动。在其他情况下,全球化也可以是意识形态的融合,是不同思想和观点在国家和地区之间的交流。但是无论是哪种情况,全球化都包含一个最重要的因素,即交际。有效的交际为个人提供所需信息,使他们能够作为消费者、工人和公民参与今天的全球化社会的活动。只有通过在全球范围内进行有效的信息共享,才能使诸如从国际贸易政策到MP3文件传播的活动真正具有国际的本质。

在这样的交际框架下,使用权的概念尤其重要。也就是说,只有对重要信息具有使用权,人们才可以有效地加入到今天有关商品、服务和思想的全球市场中来。反过来,使用权经常依赖于提出和交流思想所用到得媒体和技术。事实上,就全球化而言,信息使用所必需的媒体通常是电子媒体或网络媒体。这些媒体之所以重要,就在于它们的快速性和直接性。它们使得个人可以在全球范围内发现并交流信息。比如说,电子邮件可以让一个身处波士顿的人与住在北京的某个人快速便捷的进行信息交流,就像这个人在同街对面的某个邻居进行交流一样。

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