公益广告创意设计研究

公益广告创意设计研究

公益广告创意设计研究

摘要

公益广告是有利于社会进步与和谐的一种社会教育形式,主要负责宣传一种积极向上、文明和谐的思想价值理念,推崇一种健康绿色的生活方式。它既能引导正确引导社会大众的思想意识,又能及时对社会中存在的问题和弊端进行反馈,有效地促进社会主义精神文明建设。在我们现实生活中公益广告何其多,但是真正发挥作用的却为数不多,究其真正原因是广告的创意问题,笔者将对我国公益广告创意设计的现状进行全面分析研究,发现问题,并社会大众的心理需求,从公益广告的创作目的、方法、设计手段等方面提出解决问题的对策。

【关键词】公益广告;广告创意;创意方法;问题;创意原则

Study of public welfare advertisement creative design

Abstract

The public service advertising is to promote social progress and harmony of a society education form, is mainly responsible for the publicity of a positive, civilized and harmonious philosophy thought value, advocate a healthy way of life. It can guide the correct guidance of the public consciousness, and promptly to the problems and disadvantages existing in the society for feedback, effectively promoting the building of socialist spiritual civilization. In our real life public service advertising is much, but really play a role with only a very few, this is the real reason is the creative advertising, the author of the present situation of public service advertising creative design in China to conduct a comprehensive analysis and study, found the problem, and the psychological needs of the community, and proposes countermeasures from the aspects of writing purpose, method, public service advertising design means.

Keyword:Public service advertising; advertising creativity; creative methods; problem; creative principle

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