目录

一、我国房地产企业营销现状 ...................................................................................... 3

二、房地产营销困惑原因 .............................................................................................. 3

三、当前房地产营销对策分析 ...................................................................................... 4

（一）市场调研 ....................................................................................................... 4

（二）实施房地产商品策划 ................................................................................... 4

（三）打造房地产特色卖点 ................................................................................... 4

（四）全面提升房地产广告质量 ........................................................................... 5

（五）竭力提高营销人员的素质 ........................................................................... 5

四、结论 .............................................................................................................................................. 5