Chap001 战略管理过程
CHAPTER 1 战略管理 Management School of NWPU
战略管理过程 主讲：朱煜明 Management School of Northwest Polytechnic University 1
Management school of Northwest Polytechnic University
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主要内容 “ Without a strategy the organization is like a ship without a rudder, going around in circles.” Joel Ross and Michael Kami “ Quote” u u u u
战略管理的五项工作è确立战略愿景与使命 Strategic Vision and Mission èèèè
设定目标Setting Objectives制定战略Crafting a Strategy贯彻与实施Implementing and Executing the Strategy
评估表现并采取纠正措施Evaluating Performance and Initiating Corrective Adjustments为什么战略管理是一个过程谁从事战略管理工作战略思考与战略管理的益处
McGraw-Hill/Irwin
Management School of Northwest Polytechnic University
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Management school of Northwest Polytechnic University
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战略思考：三大战略问题 1. Where are we now? 2. Where do we want to go? è从事哪些业务，各业务的市场地位如何?è满足哪些需求，服务哪些顾客群？è取得什么样的成果? u u
什么是战略? 公司战略包含一系列管理层用于竞争和经营的行动战略是管理层的“策略规划” game plan èèèèè
吸引和满足顾客确立市场地位指导经营活动成功竞争实现组织目标
3. How do we get there?
Management school of Northwest Polytechnic University
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Management school of Northwest Polytechnic University
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