DIY项目体验营销策略论文范文格式

DIY项目体验营销策略

摘 要：随着社会经济发展和生活水平的提高，人们在消费购买时，除了产品本身之外更加注重消费个性的满足和情感的关怀。作为人性化的现代营销模式，体验式营销在各行各业开始蔓延发展，并且开始扮演越来越重要的角色。其在各大产业中的应用也越来越被关注。本文从体验营销理论和相关知识着手，实地调查了大学生关于DIY项目的发展和体验营销开展状况，总结分析了体验营销策略在DIY项目的应用，为DIY产业的发展和体验式营销策略的应用研究提供了相关参考。

关键词：DIY项目；体验营销；营销策略

Experience marketing strategy of DIY project

Abstract: As the development of society and economy and elevating of the living sta- ndards, people pay more attention to the satisfying of personality and caring of emoti- on beside the product itself when puchursing.As a humanized modern marketing met- hod,experience marketing spreads to all walks of life,playing as an more and more i- mportant role.Its implementation in many industries is increasingly concerned. This p- aper analysises experience marketing orientation theory,investigates the development of DIY project and the promoting of experience marketing in university town, summarizes experience marketing's implementation of DIY project city, provides a reference for research about the development of DIY industry and experie- nce marketing's implementation.

Key words: DIY project city；Experience marketing；Marketing strategy