定价策略

黄湖酒业的定价策略 -----0080275 方军

背景.............................................................................................................2 定价策略 ....................................................................................................2 一、市场差异定价策略 ......................................................................2 二、收入差异定价策略 ......................................................................2 三、消费心理差异定价策略 ..............................................................2 四、促销差异价格策略 ......................................................................3 促销策略 ....................................................................................................3 一、实现铺货率目标 ..........................................................................4 二、扩大销量 ......................................................................................5 三、新品上市 ......................................................................................6 四、处理库存 ......................................................................................6 结论………………………………………………………………………7 结论