明星代言问题

On the Celebrity Spokesperson

(celebrity 名人，名流;名声，著名;知名人士，社会名流。)

(spokesperson 代言人;(男/女)发言人。)

Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is an intensely popular trend that we cannot fail to notice.

目前，我们很难过单日没有看到一个名人代言人，在电视，网络或其他媒体推广产品或一个社会运动。这是一种强烈的流行趋势，我们不能失败的通知。

There is no doubt that the celebrity spokespeople could boost the sale of a product. A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on

consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some stars’ endorsement of social activities and public campaigns raises public

awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS

Foundation, contributes greatly to the cause of AIDS prevention and cure in China.

名人代言人，毫无疑问可以促进销售的产品。然而，名人代言人的主机已成为一些公司甚至公司生产和销售假冒伪劣物品的营销手段。这种行为产生了负面影响，对消费者和整个社会来说，这应该受到严厉批评和处罚。

当然，是众所周知的，任何事物都有光明和黑暗的两面。一些明星代言“的社会活动和公共活动，提高公众意识，从而引发的公共行为的变化。在这种情况下，他们为广大市民的积极的榜样。要命名只有一种情况：浦CX，一个家喻户晓的人物，作为中国艾滋病的名人发言人基金会，大大有助于预防艾滋病的事业，在中国治愈。